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| Thread: Usually I'm not a sucker for the really emotional stuff | |
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Trogdor
Legendary Hero
Words in a custom title
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posted July 20, 2009 08:39 AM |
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Usually I'm not a sucker for the really emotional stuff
This, however, I couldn't unwatch. It's rrare that a TV commercial lasts about 4 minutes, let alone a Thai TV commercial that is actually made by people with a sense of sanity (kinda like Japanese advertising), but I have a feeling the director of this ad needs to get into the move business sometime soon.
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"Through the power of the dollar you can communicate with the dead." - Artu
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JollyJoker
Honorable
Undefeatable Hero
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posted July 20, 2009 08:54 AM |
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Lol.
It's obviously the latest one in the advertisement industry to try and link a product with the emotions that extraordinary deeds or performances or feats invoke.
I mean, admit it, "Pantene, you can shine" is just anti-climactic.
T-mobile did it with the casting story of Paul Potts, which was essentially the same: a completely unexpected brilliant performance against all odds, moving the cynics to tears - and with the right mobile phone technology YOU can be in on it, if it happens, because someone may just see it over the net, send you a message and there you go as well.
It's well done and all, but it's presented by the wrong host, so-to-speak. It's the essence of greatness and the emotions linked to everything that comes with it, TRIVIALIZED by linking it with some cheap product.
In short, it's a lesson in manipulation.
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blizzardboy
Honorable
Undefeatable Hero
Nerf Herder
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posted July 21, 2009 02:38 AM |
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ROFL they spent 4 minutes on that? The commercial was utterly retarded. Where in the world would they even have the time to advertise something like that? 4 minutes of air time? I can't imagine that commercial was worth it's high cost.
Plus the story itself was incoherent; the story of a deaf girl playing music and then at the end it's implied that Pantene is what made her shine? Pathetic.
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"Folks, I don't trust children. They're here to replace us."
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xerdux
Bad-mannered
Famous Hero
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posted July 21, 2009 11:30 AM |
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blizzardboy
Honorable
Undefeatable Hero
Nerf Herder
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posted July 21, 2009 11:39 AM |
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You TOTALLY said that to inspire debate.
Okay, in all seriality, it really was finely conducted. But the fact that it was a Pantene Pro-V commercial destroyed it for me. I mean other than that fact that it was nice to watch until the very last image, I have no idea why I would want to go buy their hair products because of it.
Actually... I DO use Pantene Pro-V sometimes...
That's it. Herbal Essences, here I come.
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"Folks, I don't trust children. They're here to replace us."
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Rarensu
Known Hero
Formerly known as RTI
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posted July 23, 2009 10:24 AM |
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I get mad whenever they interrupt the Canon. The Canon must not be interrupted. Ever.
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Sincerely,
A Proponent of Spelling, Grammar, Punctuation, and Courtesy.
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alcibiades
Honorable
Undefeatable Hero
of Gold Dragons
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posted July 23, 2009 10:58 AM |
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That was kind of interesting. I wonder what purpose a commercial like that would serve, with a running time several times that of a movie trailer.
I actually think it was quite wellmade in terms of aesthetics and playing the emotions. The story is almost too much of a cliché, but I guess it works because it tries to play the "real story", even if I don't think it states anywhere that it actually IS a real story. The interesting thing is that if it's not a true story, the story is so unlikely that it seems to defeat its own purpose to tell it like that, because it makes the product seem untrustworthy.
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What will happen now?
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